Jeremy Peter Green is a fourth-generation Jewish lawyer who helps businesses protect and expand their brands as an entrepreneurship attorney.
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Green is based in Lower Manhattan in New York City. Green formerly served as outside General Counsel for Lesbians Who Tech and in-house General Counsel and Webmaster for Teamsters Local 922 in Washington, DC.
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Trademark Websites Are Lying About the Amazon Brand Registry
How long does it take to get on Amazon’s Brand Registry?
Disclaimer: This post arguably constitutes legal advice and in a way I am your lawyer now. At the end of this post, I will no longer be your lawyer, unless I already was before.
It takes at least eight months from the time you file a U.S. trademark application to get on the Amazon Brand Registry. Apparently other online trademark services are telling people things such as, “As far as we know, Amazon will accept proof that you’ve filed your application”, at least according to some clients of mine.
This is wrong. Amazon updated their trademark rules a few months ago. If you want to protect your brand from infringers on Amazon by being on Amazon’s Brand Registry, you need a fully registered trademark.
Again, this will take at least eight months from the time you file the application. Anyone telling you otherwise is either being dishonest or, at best, willfully ignorant.