- Where are you licensed as an attorney? Can you represent me?
- Where did you attend law school?
- How long does the process take? How will I know when you’ve filed my trademark application?
- How long does a trademark last? Do I have to renew it?
- What forms of payment do you accept?
- Do you need any documents from me?
- I’m a citizen of a foreign country and I don’t have an address in the United States. Can I still apply for a U.S. trademark?
- I own a single-member LLC. Should I have you file the application for me as an individual or as an LLC?
- Do you really answer the phone?
- Why are you so much less expensive than other trademark attorneys?
- Which package should I get? I already checked and my name isn’t taken.
- Can I upgrade from the Value package to the Safe package if you tell me we’re likely to get a substantive Office Action?
- What if I want to trademark both a brand name and a logo?
- Can you file trademarks for Amazon sellers?
- What if I only want a search, without the filing and monitoring?
- What if I pay for the full package (Search, Filing, and Monitoring), but I don’t end up filing a trademark for whatever reason?
- What if both the first search and the second search result in negative opinions? Can I get more searches?
- Do I need to submit a specimen showing use of my trademark in commerce? What if I’m not selling the product yet?
- What if I want to file trademark applications for more than one brand?
- Can I file for more than one class of good/service? Should I?
- Are there any hidden costs in addition to the fees listed on your website?
Question: Where are you licensed as an attorney? Can you represent me?
Answer: Green, the founder and principal attorney, is licensed to practice law in New York and Washington, D.C., but we represent clients from all over the United States and the world, ranging from Amazon sellers to retail chains and large IT companies.
JPG Legal is based in Lower Manhattan in New York City.
Question: Where did you attend law school?
Answer: Green attended Northwestern University School of Law on a full tuition scholarship.
Question: How long does the process take? How will I know when you’ve filed my trademark application?
Answer: Ideally we will file your trademark within three to five business days after you fill out our online form. It may take longer, however, if we need to reach out to you for clarification about details of the application. After we’ve filed, we will email you to let you know, with proof-of-filing attached. We complete conflict searches within about three to five business days as well. If for whatever reason, you’d like us to work faster than this timeframe, please let us know in the “Additional Notes” section of our form and we’ll do our best to accommodate your request.
Once the application is submitted, we should hear an initial answer from the USPTO after 3.5 months. If everything goes right, you should have a fully-registered trademark in 8 or 9 months.
Question: How long does a trademark last? Do I have to renew it?
Answer: Trademark protection lasts for as long as you’re using the mark in commerce, which could be hundreds of years if you want. Roughly every five years, you have to update your registration to show that you’re still using it in commerce. Roughly every 10 years, you have to renew your registration. As part of either of our trademark packages, we let clients know when these deadlines are coming up at no additional cost.
Question: What forms of payment do you accept?
Answer: We accept credit/debit card and PayPal. If you would like to pay by some other method, let us know.
Question: Do you need any documents from me?
Answer: Generally, no. All of the information we need from you is covered by our online form.
Question: I’m a citizen of a foreign country and I don’t have an address in the United States. Can I still apply for a U.S. trademark?
Answer: Yes. There is absolutely no problem with using a foreign home address or foreign business address for a U.S. trademark. You may file as a foreign individual or as a foreign business entity. Get started now.
Question: I own a single-member LLC. Should I have you file the application for me as an individual or as an LLC?
Answer: It’s not very important. Filing with the LLC is good because you won’t have to re-assign ownership of the trademark if you sell the LLC in part or in whole to somebody else. Filing as an individual is good because if the LLC dissolves, it’s still clear that you as an individual own the trademark.
Either way, it’s simply not important, nor is the decision permanent, so don’t be afraid to get started now.
Question: Do you really answer the phone?
Answer: Yes. Call us. (202) 838-7574.
Question: Why are you so much less expensive than other trademark attorneys?
Answer: There are two main reasons:
1. Lower overhead. We have fewer costs than other attorneys. We have no support staff, we answer our own phones, and Jeremy Peter Green coded and designed this website himself (including the logo).
2. Trademarking doesn’t actually take much time. This is the more important reason. It simply doesn’t take much time to perform a conflict search or file a trademark application. The client is paying our attorneys for experience and expertise, not time. Traditional trademark attorneys waste a lot of time and bill their clients for it.
In reality, there’s no need to spend more than 15 minutes filing a trademark application, or more than 20 minutes performing a conflict search. More of our time is actually spent communicating with clients and answering questions. Still, we can charge 25% of what other trademark attorneys charge and manage to earn a good net hourly rate. You can read more about our business model here.
Question: Which package should I get? I already checked and my name isn’t taken.
Answer: The basic package (filing and monitoring with no search) is meant for people who are already heavily invested in their brand names, have been selling their product for years, and know that they’re not going to change it at this point.
The search that comes with the full package is valuable not because the attorney searches a database (or Google) and tells you if the name you want is taken — it’s valuable because the attorney uses their experience to advise you when the situation is unclear. We know what to search for and how to identify whether any existing trademarks and brands are problems. Often it’s not the exact phrase being used that’s the issue, but rather a similar phrase in a related, but not identical, industry.
Clients also frequently don’t realize that one of the words in their name is descriptive or generic, thus reducing the distinctiveness of their brand name. For example, if you’re a chair company with the brand name SMARTCHAIR, you’re effectively just applying for a trademark with the word SMART. The word CHAIR will be ignored by the USPTO when they analyze your trademark application.
Note that our trademark form also offers a standalone search option for $300. This feature comes with a second search if the results of the first search are largely negative.
Question: Can I upgrade from the Value package to the Safe package if you tell me we’re likely to get a substantive Office Action?
Answer: Yes, but it will be a little more expensive than if you had gotten the Safe package from the start. To upgrade from the Value package to the Safe package after we’ve given you legal advice about your mark, just ask us and we’ll send you an online invoice for $400, which includes the $300 fee difference plus a $100 upgrade charge.
Question: What if I want to trademark both a brand name and a logo?
Answer: Filing both a name/word mark and a logo requires two separate applications, but JPG Legal only charges an additional $100 legal fee on top of extra $275 filing fee, as long as the name and logo are for the same brand, meaning that if you want to trademark both the name and logo, you will need to pay an additional $375 in total, regardless of which trademark package you choose. Most clients will only need to trademark one or the other. You can choose whether you want to trademark a word/phrase, a logo, or both using our online form.
Note that if you file for a name or logo and then later want to file for the other, JPG Legal will charge the discounted $100 legal fee if it is paid for within three months of filing the original application. Otherwise we will treat it as a separate trademark package.
Question: Can you file trademarks for Amazon sellers?
Answer: We work with many Amazon sellers around the world and files all trademark applications in a way that Amazon and the Amazon Brand Registry recognize, as a standard character mark. All clients also receive proof of filing immediately after we file the application, and will be updated on the progress of the application as it proceeds toward registration.
We have two posts about specific trademark issues faced by Amazon sellers on our legal blog:
1. Should I Trademark My Amazon Brand?
2. Trademark Websites Are Lying About the Amazon Brand Registry
Question: What if I only want a search, without the filing and monitoring?
Answer: Our trademark form offers the option to only hire us for a search (and the accompanying legal opinion) for $300. If the results of that search are largely negative, you may have us perform a second search and give you a second legal opinion for free.
Question: What if I pay for the full package (Search, Filing, and Monitoring), but I don’t end up filing a trademark for whatever reason?
Answer: If you change your mind about filing a trademark application after we perform a conflict search for you, you are entitled to a partial refund. We will keep $299 for the conflict search and will refund $375 to you for the filing.
Question: What if both the first search and the second search result in negative opinions? Can I get more searches?
Answer: If our legal opinions for both your first choice of trademark and your second choice of trademark cause you to want to explore a third trademark, you can order a bundle of two more trademark searches/opinions for $200 total.
Question: Do I need to submit a specimen showing use of my trademark in commerce? What if I’m not selling the product yet?
Answer: If you are already using the trademark in commerce, we find your website or online listing ourselves and take a screenshot as proof of use. In the rare scenario where we fail to find this proof, we will ask you for a photograph of your product or advertising materials.
If you are not using the trademark in commerce yet, and our trademark application is successful, we will have to file a follow-up specimen several months after filing, which will cost $150 ($100 filing fee plus $50 fee for processing and time spent) to file.
Question: What if I want to file trademark applications for more than one brand?
Answer: Fill out a separate one of our trademark forms for each brand.
Question: Can I file for more than one class of good/service? Should I?
Answer: Yes. We don’t charge an additional legal fee for this, but the USPTO does charge for this, so you’ll have to pay an additional $275 filing fee for each extra class. If you want to file an application for more than one class, please mention this in the “Additional Notes” section of our trademark form.
Most of our clients don’t need more than one class. While legal classes and categories of goods can be fairly specific sometimes (and surprisingly broad at other times), trademark protections in the United States are fairly broad. If you own a federal trademark for your brand name for pillows and bedsheets, you will almost definitely win a lawsuit against a competitor who steals your brand name to sell mattress toppers.
Judges and trademark examiners, in their analysis of potential trademark infringement cases, ask themselves whether consumers would be likely to think both brands come from the same source. A reasonable consumer would assume that a company called KOALA SLEEP that sells mattress toppers is the same entity as a company called KOALA SLEEP that sells bedsheets and pillows. So in this case, the KOALA SLEEP who came first would win.
Question: Are there any hidden costs in addition to the fees listed on your website?
Answer: If you want to file for products in more than one class of good, you’ll have to pay an additional $275 filing fee per class. One class is generally enough for most small businesses. See the question above for more information.
In addition, if you are not using the brand in commerce for all of the products on your application on the day we file, we will have to file under an Intent-to-Use basis. This means that if the application is successful, you will have to pay a $150 filing fee per class near the end of the application process in order to complete registration. If you are already using the brand name or logo in commerce when we file, you will not have to pay this fee.